April 28, 2011
Here’s an actual transcription of a Voicemail message I received yesterday
Good Morning, Jim. My name is Matt. I’m calling from Northern Virginia. I had spoken with Kevin from the Fairfax office, and he directed me to you. I was referred to Vision Point a few weeks ago. It was actually regarding a couple questions that I had. I wanted to follow up with the Blacksburg . He said that would probably help a little more versus the Fairfax office so if you can give me a call back, my number is…
Naturally, the suspense was killing me.
I called him back later that afternoon.
Matt: This is Matt.
Me: Hi, This is Jim, you left me a message. How can I help?
Matt: Oh, Hi Jim. Thanks for calling back. I had a few questions. I ran into Vision Point a few weeks ago at a networking event.
Me: I see. Are you wanting to buy something from us or are you trying to sell us something?
Matt: We’re a hosted Voice-Over-IP provider.
Me: I see. So do you do like SIP Trunks or a hosted PBX-type thing?
Matt: All of our data is in the cloud, on the same network as 80% of all the traffic on the east coast.
Me: I still don’t follow. What business problem of mine are you trying to solve?
Matt: Oh, you can have your phone system hosted by us, and if your building burns down, your phone system will still work.
Me: Ah, I get it.
Oh boy. What a disaster. We’re not in the market for that type of thing right now, so we agreed to part ways, but this was an eye-opening event. First, some people just shouldn’t be doing sales. Second, If you can’t just come out and say what you’re trying to sell and how it will help me, then your business has a problem.
My business isn’t the shining example of marketing brilliance (yet), but at least we don’t make cold calls. 2011 is a year of marketing focus for us, and this event is going to be in the back of my mind the whole time as we are formulating our pitch and sales process. We’ve got some exciting new stuff coming up. I apologize for my silence.