July 28, 2010
A couple months ago, my friend Anne Clelland, of Handshake 2.0 put together a Foursquare Swarm Badge Party in Blacksburg. Unfortunately, she failed to meet her goal. I’ll blame myself for at least 1/50th of the failure, being that I was out of town for that evening.
I’m a big fan of Foursquare, despite my wife giving me grief every time I pull out my smartphone for a check-in. I’d venture to say she’s not the only who has yet to embrace the service, which is why I think what Anne is trying to do is wonderful.
I see a lot of potential in Foursquare, but it’s still got a way to go. I use it to announce to my social media connections when I’m at someplace cool like my favorite Deli in NJ, or some famous landmark wherever I am. I’ll check in at places that are less interesting if I think there is a chance I could become mayor. I see a lot of people checking in at the local grocery store or gas station… I don’t go that far. I like the game aspect of it. It’s very thrilling to “oust” someone as mayor and tweet about it.
I think the “specials” aspect has huge potential for business use. A example of a special is that I can check into the local Ben and Jerry’s, then show them my phone and get a coupon for my ice cream. It’s a win-win all around. The consumer gets an easy deal on demand, and the business gets trackable data and the social sharing aspect of someone “shouting” that they’ve been to your establishment. Anyone who checks-in at your business is likely to be an advocate of what you’re doing, or at least a promoter.
These types of services work best when “everyone” is on them. Facebook and Twitter reached a critical mass a few years ago, where they’ve got their own gravity well for attracting users. Foursquare isn’t there yet. At least not here in Southwest Virginia. I’d love for there to be tons of opportunities for the Swarm badge around here. Alas, it’s rare.
Badges are another form of competition within the service. The best power users are easily identified with their badges such as “Super-Mayor” and “Bender”, achieved by holding mayorships in 10 locations at once, or having 5 checkins in single night. “Swarm” is a relatively rare one, achieved when you check in at a location where at least 49 others have also checked in on that day. Basically, when there are 50+ foursquare users in one place at one time. How many users have to live in or travel to one place to have a reasonable chance at a swarm? Hopefully, we’ll find out tomorrow.
I got my Swarm badge a few short weeks after Handshake 2.0′s failed effort. In Central Park. On a normal Saturday.
Feels a little like cheating maybe… Obviously New York is a bigger metro area than Roanoke or Blacksburg. I think there’s a different social culture there as well. I bet the number of Foursquare users per capita in Manhattan is higher than in a typical community like Roanoke. Someday, I’ll have to find some data on that.
I thought maybe a large event in Roanoke might provide a better chance – something like the Music for Americans Fireworks show on the Fourth of July. When I checked in to River’s Edge Park that day, I think there were 4 others checked in. A bit short, and a bit disappointing given that there were probably 30,000 people there.
Which brings us to Wednesday’s Handshake 2.0′s Anniversary 2.0 party and Foursquare Swarm Badge 2.0 party in Blacksburg. I’m excited about the second attempt, and I trust Anne has planted the seeds to meet the goal. The theme for the party is: Let’s figure out Foursquare! I can’t wait to meet with other local users and debate the merits of this hobby/service/addiction. It’s another example of how I really think the value of online social media is to drive “real life” social interactions.
Free beer doesn’t hurt. Thanks, Anne, and congrats on 2 years of business.
March 8, 2010
I had a nice business lunch last week with Jeremy Rasor of InteractiveGIS, a GIS software company here in the VTCRC. It was a nice introductory meeting where we learned about each other’s companies. I hope we can find a way to do business. The interesting part, I think, is how this meeting came to be. If nothing else, its another concrete example on how social media, or specifically Twitter, can lead to business results.
A few days ago Jeremy posted a blog about open source software, a topic near and dear to us at Vision Point Systems. We proceeded to have a nice public conversation about the post with the exchange culminating with a DM request for lunch.
The story on the other side, which Jeremy told me, basically goes like this. I suppose I asked a thought-provoking enough question that Jeremy brought up what I said to his boss. The boss responded with “We need to find out who this guy is”, supposing some sort of threat. Upon looking up my info on Twitter, my blog, etc, Jeremy quickly found out that I literally work across the parking lot, and sent me the previously mentioned DM. The sense of threat had calmed to curiosity.
To me, the exchange show that Social Media can be a venue for respectful and thoughtful conversation. When the thoughts become personalized, and you make an effort, it can turn into something real. I don’t know if this event will turn into real business or not, but I at least have another good connection. Hopefully at a bare minimum we can continue the type of dialogue that got us here.
July 9, 2009
If you’re a Roanoker, you may have heard about the launch of RoanokeOutside.com. It’s been well publicized on Twitter, Facebook, and now some other media outlets such as Star City Harbinger and WSLS. Beth Doughty, Executive Director of the Roanoke Regional Partnership does a good job summarizing the site in their latest press release:
“Making the outdoors an important part of our region’s narrative starts with a comprehensive Web site that catalogues our natural resources and makes it easier for people all over the world to learn about and enjoy our region’s natural resources.”
My company, Vision Point Systems, is behind the development of this site. We have an interesting task ahead of us balancing the demand for an objective catalog of the region’s offerings with the desire to build a dynamic community of outdoor enthusiasts and casual participants. This is one of those instances where social media can seem like a buzzword. It’s tempting to decorate the page with Twitter feeds, Friendfeed streams, etc. There’s a real risk of getting too hung up on the social aspect and burying the real purpose of the site. There will be some much needed traditional web features such as a hiking trail database, links to local outfitters, events lists, and other guidance and tips. The last thing we want to happen is create a feeling of exclusivity because of a passionate core group of outdoor enthusiasts.
The great part about the process we’re going through is that we’ve launched the site as a completely temporary entity to act as a preview and feedback mechanism. We’ve got a clear deadline set for Sept 30 to get the real thing built and we’re thrilled about the buzz the site is getting so far.
I’d personally welcome feedback on this subject, but the best course of action is to take the survey on the site itself!