Fighting the Twitter Time Shift

April 17, 2009

After a few months of posting blog entries, I’m still building a base following of interested readers. I’ve been pleased with how Twitter provides a broadcast medium for notifications of new posts.  My worry though, is that I tend to only have time to write these posts in the evening or late night and if I send a tweet to announce it it may never be seen. I think my target audience is fellow business people. Is this group more likely to check their Twitter feed at night, or during the work day?

I call this the Twitter Time Shift because compared to something like RSS which is sticky, tweets seem to have a brief shelf life, especially if the follower has a large list who she follows. There’s a phenomenon here that needs to be fleshed out more.

I suppose I’m looking for feedback.

If you were interested in reading my posts, would you be more likely to see my tweet in the morning or evening?

Is there any stigma to a repeat tweet spread over time? Does it become spam when content is duplicated? What are the time boundaries on this?

I’ll tweet this now, and again in the morning and see what happens. I’m interested to hear comments on the above questions as well as a general review of the content I’ve produced to date.

Thanks!

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One Response to “Fighting the Twitter Time Shift”


  1. Jim,

    Seems like a few possibilities here:

    1 – Treat the tweets like companies treat PR announcements, which typically go out first thing in the morning (catch people’s early attention)

    2 – Rely on the evolution of Twitter-following tools like TweetDeck and Seesmic to let others sort through their tweets by people and importance. If they care enough about your content, they make you a separate “feed” or prioritize you.

    3 – Be sure to include hashtags or consistent keywords, that will also be picked up by keyword searches (broadens your audience).

    4 – Consider creating a new product or business model that allows people that believe that this is a bigger problem (I’m not sure) to create priority or timeshifting to their tweets.

    In your case, this is probably a regional or 1-2 timezone issue. What happens to companies that are trying to deal with this on a larger region or international level, where timezone is only locally relevant, and irrelevant on the Internet.


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