I’m currently in my fourth and final semester in the Wake Forest University Schools of Business (Formerly Babcock Graduate School of Management) Executive MBA program. Our capstone, of sorts, is known as the Management Practicum. Dan Fogle, our faculty sponsor, has set the requirement for this year that all of our team-based practicum projects must have a sustainability or environmental theme. There has been great enthusiasm among the cohort for this and I’m excited for my specific project.

Wake Forest University Schools of Business

Wake Forest University Schools of Business

I learned today that Wake Forest recently received accolades for its attention to sustainability by the Aspen Institute. According to the news release, The Schools of Business rank 43rd among the Global Top 100 Schools and have been among the top 50 since 2005. Projects, like our practicum and the hiring of a sustainability director are real signs of applying these themes to the curriculum in a meaningful manner. We had the opportunity to meet with Dedee DeLongpré Johnston, WFU’s new sustainability director this morning and lunch. She provided a good forum to validate the ideas of our projects, as she’s certainly been someone with her “ear to the ground” on these topics for a while.

The projects among the class certainly are wide of field, even within the scope of the “green” universe. Some of the topics include:

  • Solar power rollout in the US and remote locations in Central America
  • Lean manufacturing with a focus on reducing environmental impact
  • Environmentally preferential sourcing policy development for municipalities
  • Groundwater conservation in India
  • Improving environmental impact of large data centers

I can’t talk much (yet) about my team’s project, but it involves Eco-labels such as Cradle2Cradle, LEED, and GreenSeal. The topic is actually very closely tied to this article from triplepundit. The question of whether government intervention is required as the impetus of implementing sustainable practices is a huge one. Our team is monitoring closely developments in the State of California, the EU, and China to come to a conclusion on this that might predict the strategic direction firms in all industries must consider. This is a matter of real business, whichever way this particular question falls. I’m pleased that I’ll be wrapping up the MBA in December knowing that we’ve tackled one of the most important business questions in my generation and all those to follow.

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