Mark W. Schaefer put together a nifty presentation on Social Media Best Practices For Economic Development (thanks @Handshake2.0 for the tweet heads-up) . A couple things stand out to me on this presentation. First, I love that Roanoke is used as the archetype for a Twitter-engaged business community. Second, while this presentation is targeted towards the economic development organizations, I think it does a great job of identifying the place where individual businesses should be operating in  the social media universe.

From the big picture perspective, a regional economy will be more attractive on the web only if there is an active community of businesses and representative individuals. It does no good for the EDO to tweet in a vacuum, for example. The networks of collaboration, and even competition need to be vibrant and public for social media to have an effect. This is a concept that I believe already resonates in this region.